Privacy Policy
Last Updated: December 2025
1. Information We Collect
When you create an account, we collect your email address, username, display name, and an optional profile photo. Your password is stored securely using industry-standard encryption.
We collect content you upload, including photos used to create virtual avatars, clothing items added to your closet, AI-generated outfit images, and any posts or comments you share on the social feed.
We automatically collect technical information such as device type, operating system version, app version, and crash reports to help us improve the service. If you enable notifications, we store the tokens needed to deliver them.
When using the product capture feature, we record only the website domain and whether the extraction succeeded. We do not store your browsing history or content from third-party sites.
For purchases, we receive your subscription status, credit balance, and transaction timestamps. We do not receive or store your credit card number or bank details—payment processing is handled entirely by Apple or our payment processor.
2. How We Use Your Information
We use your information to provide and improve our services, including generating AI outfit visualizations, displaying your content on the social feed, sending notifications about activity, and processing payments.
Your uploaded photos are transmitted securely to our servers and processed using third-party AI services to generate outfit images. API credentials for these services are stored on our servers and are never exposed to your device.
We do not use your photos or generated images to train AI models. Your images are processed solely to create the outputs you request, and AI service providers do not retain your data beyond the processing session.
3. AI-Generated Content
AI-generated images may contain visual artifacts, inaccuracies, or reflect biases present in the underlying models. They are intended for personal visualization and entertainment, not as accurate representations of real-world appearances.
You may not use our AI features to create deepfakes, non-consensual imagery, images of celebrities or public figures without authorization, content for biometric identification, or any imagery that infringes on others' rights.
4. Social Features
When you share content to the social feed, your username, display name, profile photo, posts, and engagement metrics are publicly visible. Other users can view your posts, like and comment on them, and follow your account.
If someone interacts with your content before you delete it, records of their interaction may persist. Screenshots or re-shares made by others are outside our control. You can block users at any time to prevent them from viewing your profile or content.
5. Communications
We may send you activity notifications about likes, comments, and follows; product updates about new features; and marketing communications with your consent. You can manage notification preferences in iOS Settings or within the app.
6. Data Retention
We retain your account information and uploaded content until you delete it or close your account. When you delete a post, it is removed promptly. Analytics and logs are retained for 90 days, and backups are kept for a maximum of 30 days.
When you delete your account, your personal information is removed within 30 days, except where retention is required by law. Some anonymized analytics may be retained.
7. Data Security
We protect your data using encryption in transit and at rest, access controls limiting who can view your information, and regular security monitoring. No system is completely secure, and we cannot guarantee absolute security.
If you discover a security vulnerability, please report it to support@altr.it.com.
8. Your Rights
Depending on your location, you may have rights to access, correct, or delete your personal data; export your data in a portable format; opt out of targeted advertising; and object to certain processing. EU and UK residents have additional rights under GDPR.
To exercise your rights, email support@altr.it.com or use Settings > Account > Delete Account. We will verify your identity and respond within 30 days. We will not discriminate against you for exercising your privacy rights.
9. Children's Privacy
Our app is not intended for children under 13 years of age, or under 16 where required by local law. We do not knowingly collect information from children. If you believe we have collected such information, please contact support@altr.it.com immediately.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes through the app or by email. Continued use after changes constitutes acceptance of the updated policy.
11. Contact Us
For any questions or concerns, email support@altr.it.com.